Founder

Misbah Shafique has spent seventeen years building the case, one production at a time, that Pakistani stories belong on the world’s biggest streaming stages. She is the first producer from Pakistan to pioneer original series for international OTT platforms, and remains the only Pakistani producer currently developing multiple international OTT originals at once.

The Beginning — Geo Television Network (2007)

Misbah started in 2007 as a digital marketer inside Geo Television Network, at a time when the word “OTT” had no place anywhere in Pakistan’s television industry. Over the next twelve years she rose through Geo, Hum TV and Express, building the broadcast-side production instincts that would later define her work as a producer.

GroupM Pakistan — Motion Content Group

As Head of Content at GroupM Pakistan’s Motion Content Group, she produced Alif (IMDb 9.1/10, Lux Style Award winner for Best TV Writer) and Laal, and was part of the founding team behind Churails — Pakistan’s first original web series, profiled by The Guardian, Al Jazeera and Variety, and named Best Web Series of 2020 by Eastern Eye (UK).

Founding Eyeconic Media (2022)

In 2022, she founded Eyeconic Media, an independent production house headquartered between Dubai and Lahore, with a second base in Sharjah. Under the studio banner she went on to executive produce or produce Ek Jhoothi Love Story, Dhoop Ki Deewar (2× Gold, Promax India Awards 2022), Mrs. & Mr. Shameem, Tumharey Husn Kay Naam, Serial Killer, and Shandur — Sony LIV’s first big-budget Pakistani original, filmed across the UK and Pakistan.

Credits Beyond the Studio

She continues to take on producer credits outside her own studio too — executive producing Zindagi’s Abdullahpur Ka Devdas in 2024, and currently airing on Express Entertainment, Raja London Ka, produced for Full Frame Productions.

Recognition

Her work has been recognised at the Lux Style Awards, the Promax India Awards, and by international press including The Guardian, Al Jazeera, Variety and Eastern Eye — alongside a long trail of Pakistani and Indian critic coverage documented in full on the Press & Recognition page.

Today

Seventeen years in, the mission is the same one she started with: Pakistani stories are ready for a global screen, and someone has to keep opening that door.